GENERAL PACK · STRUCTURAL PACKAGING & DISPLAY DESIGN
Structural packaging
& display design.
A package starts with how it works. General Pack develops structural packaging and display designs for businesses in New Jersey and New York City, considering the product, the folds and the finished presentation together.
Discuss your project
Begin with the product and the use
The size and weight of the product are starting points. We also need to know how the package will be packed, handled, opened and displayed. A shipping box, an influencer kit and a countertop display can contain similar products while needing very different structures.
Work through the cuts, creases and fit
A dieline sets out the flat panels, cut edges and crease positions that form the package. Board thickness, fold direction, closures and clearances affect how the pieces fit together. Inserts and partitions need to be considered alongside the outer box, rather than added after its dimensions are fixed.
Design the display around its contents
Structural display design considers the footprint, shelves, product arrangement and assembly sequence. Corrugated floor displays and counter displays need support where their products place weight. We use the intended product count and placement to guide the structure and the space available for graphics.
Should the structure or artwork come first?
Confirm the product fit and folding layout first, then place artwork on the agreed dieline. This helps account for folds, openings and panels that will be hidden after assembly. If you already have artwork or a dieline, include it with your enquiry.
START YOUR PROJECT
What to share with us
- Product samples or accurate dimensions and weight
- The packing, shipping or retail-display use
- Existing drawings, dielines or reference packaging
- Quantity, branding requirements and target date
General Pack is based in Franklin, New Jersey, serving NJ and NYC. Email mo@gpboxes.com, call (347) 972-7982, or send a project enquiry.